Data Theft We understand that kids, by their very nature, are trusting people, and that as such, they might not see the dangers in giving away sensitive information until it is too late. With online sites, parents must be diligent to ensure that their children keep their personal data protected.

At LEGO.com, we never ask children for any such personal information, and none is required to play on and enjoy the My LEGO Network.

Phishing The rise of the internet has likewise seen the rise in internet scams called phishing, where messages purportedly from a trustworthy source request sensitive information that can then be used toward identity theft and other crimes.

LEGO.com has taken great pains to make sure that this can never happen to children playing on My LEGO Network. First, the messages that can be sent from user to user contain pre-written text, so communications are limited to in-Network content. Second, users are never able to interact with each other in real time, and all content must pass via the pre-written messages. Third, the My LEGO Network is policed by thorough moderation, to ensure that each and every message sent and received is appropriate.


Inappropriate Content With all the questionable material that exists on the internet for anyone with the appropriate web address to access, allowing children to delve into a site as rich and complex as LEGO.com can be a nerve-wracking endeavor.

However, with the extensive moderation present on LEGO.com, we can ensure that the My LEGO Network will always be a fun, safe and wholesome environment for all children.


Cyberbullying Whenever a game is established there is always the chance that competition will spring up between the players. While we hope it wouldn’t occur, there is always a chance that kids could gang up on one another through the My LEGO Network channels, and attempt to bully other players into giving up their hard-earned game pieces and prizes.

While our moderation should prevent the vast majority of such instances before they occur, we do recognize that attempts could be made nonetheless. To combat this, any observed or reported cases of this kind of activity will be investigated by LEGO.com, and any player caught engaging in this kind of behavior will have their membership to the My LEGO Network immediately revoked.